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The ABC’s Of Email Marketing

Having the right email marketing tool is just as important as your choice of web hosting and internet service provider. You should choose tools that make interactions easy with your prospects and customers. Tools that are of the right standard and quality will improve the productivity and profitability of your business.

Primarily, there are some functions that your email marketing standards should be able to perform. Relationship management is a standard role that it should be able to perform. This should include how subscribers are enlisted in your marketing list, the automation of the follow-up process and how the subscriber database is managed. The main function of these email marketing tools is automation and efficiency. A lot of time and energy that would have otherwise been used to managing the contact list will be freed up. Therefore, a lot of effort will now be directed on the improvement of interactions with the subscribers. When you assess these tools you need to consider tools like lead capture options, auto responder functionality and ease of database management.

Another important functionality to watch out for is personal branding, you should consider it as you look for providers and tools that you can use. Ideally every email correspondence should carry the brand identity of that business. The system should have email marketing tools that allow for repetitive personal branding. Consider specifications such as customizable lead capture forms and pages. These days many servers even have customizable HTML templates for outgoing broadcasts and correspondence. Another feature that you should contemplate is the ability to incorporate social media linking to your broadcasts. Those factors will contribute to the making of a unique and strong personal brand for your business.

Finally there are tools that trace how effective your marketing efforts are. This set of functional capabilities should be able to monitor the response of your subscribers to the marketing efforts you are sending. In the very least, these tracking mechanism have a system that checks for things such as opens, bounces and unsubscribe requests. The best marketing tools should go a step further and identify the clicks on each particular link and even identify the subscriber who clicked on the links. The tool should serve more functions like looking into the number of times a particular individual has opened both the original email and followed the links contained within.

Many functional capabilities have been bundled into the online marketing platforms of a number of exceptional email service providers. The business owner pays a monthly subscription for this email marketing tools plus additional building resources.

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