CUSTOMER EXPERIENCE MANAGEMENT. It’s very important for a business management to having a customer experience. This is very important though at times it’s inadequate. The customers’ experiences depends on how the company is growing the revenue depending on the organizations. Other surveys even tend to ask more about the company than even the buyer themselves. That is why at times, the mindset is always focused on the company, rather than the buyer’s well- being. They should also ensure that they know who is their boss. This is because, when he comes on board each person will want to be ahead of him considering that he has the right to assigning new appointments, promotions, and also deals with the financial outcomes of the employee. Making it easy for the customers only needs one to get and use the solutions they might be seeking and also by showing them that they are the priority. The customers world is supposed to be best rather than the time spent on checking on the competitors. The employees should always be keen on knowing the customers’ frustrations. The employees should also make it a habit to shifting to the customers experience optimization. It’s also a way of life. Engaging employees to resolve and prevent issues for the customers’ is another thing that they should ensure. Collaborating cross-organizationally for the customer experience excellence is another idea. The employees should take their time to listen to the customer’s experiences too. The customers experience management is slowly changing since life is slowly taking to a digital meaning. Many organizations are now investing more of their resources than before. Others identify channels of communications for their audience. The best thing which the organizations are supposed to do, is to get a specific channel which they will be communicating to their customers. When one is in need to get a touch line point for a channel, all it needs them is to go to the company’s website, the social media channels. Even though there can be optimization of touch points, the companies can also work to making the customers become more profitable. Different brands can also help on the use of the market research which helps to identify and also understand the target audience. People should also concentrate on the resources of target market segments. Organizations can also attract customers by implementing on the analysis and measurements of the effectiveness of strategies. Customers can also be rewarded on checking their experience management goals as an identification of the most effective customer touch points.