We all look forward to positive comments about us. When an individual praises you, it has the effect of impacting on your mental attitude towards the situation or that person. Anytime someone makes a positive comment about you and another person get to know about it, there are chances the second and other people will also see you on a positive note.
The dream of anyone is to have a successful mention particularly by target consumers which have the effect of influencing the other person who is likely to see the initial comment. It’s therefore imperative for companies to not only advertise online but also make sure the sitemap for the company website is strategically positioned with keywords so as to be easily picked by the search engines like yahoo, Bind or Google.
However, it’s important for the organization to keep on reviewing the website content and checking what the customers are talking about them. Effeciency and effectiveness through which target consumers are served can be enhanced by closely monitoring the clients comments hence the organization is able to make timely intervention.
Sometimes decisions are made in an organization but at the wrong time which has the effects of low sales since consumers don’t feel that their comments are taken seriously but when addressed chances of sales skyrocketing are real.
An organization management be able to understand through online presence if the decision been made on pricing and quality is working for the target market or not and be able to review accordingly. By reviewing the service level, an organization may be picked by research firms like Trust Dale who reviews companies with the better offering in a certain line and advice customers accordingly.
Its critical to target a certain niche in the market and build a reputation for the same like the 50Floor company is known for quality hardwood and low prices on carpet flooring.
Never leave an inquiry or a suggestion unattended because that is the only way the consumer feels they have a voice and if attended, they are likely to be loyal customers.
Besides involving an organization directly, consumers can interact among themselves through your site while seeking comments about others think your organization products offering.
Satisfied customers are likely to comment how amazing the product was which in effect influences other site visitors to try out the product this is a good form of marketing that is cheap, silent and effective since consumers trust each other than advertising.
There are chances satisfied customers will take time to comment about the product particularly if it exceeds there expectation which has a natural way of influencing future customers into making a comment about their experience too which ends up with more and more reviews and consequently an improvement of the site ranking among the search engines.