How to Create a Classified Ad Web Portal That Gets Results

A classified website can provide a lucrative stream of income to those who can set it up correctly and market it effectively. Not so long ago, these two steps took a great deal of time and a considerable amount of computer programming and coding knowledge as well as marketing skills.

However, a great deal of the work has been accomplished by companies that specializes in creating various classified scripts to meet the needs of multiple classified ads subjects. Tools are also now often included in classified ads scripts that help with marketing so that minimal work and investment is involved in providing maximum results and returns. The following instructions reveal how to create a successful classified web portal that gets results.

Choose Your Product and Target Area Niche

The first step in creating a successful classified ad web portal is to select the product niche on which you want to focus. You can choose numerous SEO friendly PHP classified scripts, including iLister (pets, guns, travel caravans, etc), iRealty, iAuto, iMachinery, etc. For this article, the iAuto Classified Script will be used as an example.

A target area or areas should then be selected for the classified ad website as a majority of items normally listed on such sites either cannot be shipped abroad or it is extremely difficult to do so. Pet supplies may be easily shipped to distant buyers, but pets, guns and automobiles sell best in local markets. Keep in mind, however, that a wide selection of localized areas can be created and provided through Classified Scripts to internet searchers. A good example can be found at www.autobuyerdeals.com which uses iAuto Classifieds Script as its foundational and managing source.

Attract Target Customers

Once you have your iAuto Classifieds Portal set up and running, you will want to attract customers. This is accomplished by researching your selected local markets to find out how area customers shop, what products they tend to buy, etc. In the iAuto Classified Ads example, people in Colorado may more often seek gold-colored 4×4 SUVs while Los Angeles auto shoppers may lean towards more exotic sports cars that are preferably red in color.

This knowledge of local shopping needs and desires will help to attract customers by targeting highly sought after items. Offers can be created highlighting these items using creative and competitive marketing techniques to draw specific local shoppers to the website.

Build Business Relationships

Advertisement of Classified Scripts sites can be further expanded by building relationships with key businesses that have the same niche of interest. In the iAuto example, local businesses such as auto parts and accessories stores, auto insurance suppliers and car washing facilities can be approached and offered free advertising space on the website. Not only will such businesses be attracted to your customer base, but their ads will also generate site activity from their customer base.

Promote, Adjust, Promote!

After the above steps are accomplished, the remaining work lies in promoting and tweaking your website. You should use both online and offline advertising outlets in order to lure the greatest number of visitors to your Classified Ads site. Then, make adjustments by eliminating what does not work and more effectively utilizing those methods that produce results.

There are numerous online promotional sources which you can use. Some popular and effective choices are local forums, Craigslist, personal blog or guest blot contributor to related niche websites, local online newspapers and similar sources and various social media outlets (Foursquare, Google+, Facebook, Twitter, etc).

You should also utilize offline advertising whenever applicable. Post or handout flyers and business cards, take out ads in local newspapers, purchase sponsorship for local teams, events or activities, leave pamphlets at stores and businesses with QR Codes for discounts, coupons, or offers on your website, etc.